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Data & Analytics

Data and analytics – from raw numbers to real insight

Data and analytics resources spanning market research, KPI frameworks, and customer journey mapping. Explore competitive analysis guides, buyer persona templates, and metrics dashboards to help you better understand your audience, track what matters, and make more informed business decisions.

16 website metrics to track for growth

Discover 16 essential website metrics for growth this year and beyond. Learn how to track and improve engagement on your site.

Darrielle Evans

6/8/26

Featured Articles

Web Analytics Tools & Best Practices That I Live By

Sam Lauron

5/14/25

Sales performance dashboard: 13 examples + how to build your...

Kiran Shahid

1/22/26

Email marketing benchmarks by industry (+ email open rate da...

Alejandro Jimenez

11/4/25

Data

3 easy growth hacks to get ahead in an AI-saturated landscape

Pamela Bump
Updated 12/11/25
Intent-based marketing: How to target ready buyers

Justina Thompson
Updated 6/16/26
These marketing KPIs will help you predict and scale revenue growth by 10x

黑料吃瓜网 Staff
Updated 9/23/25
How to blend web analytics and digital marketing analytics to grow better

Jenny Bergen Clark
Updated 9/11/25
How I do content research: Steps to follow (with examples)

Osama Zahid
Updated 8/14/25
Buyer persona essentials: My top tips & examples to inspire yours

Kayla Schilthuis-Ihrig
Updated 3/18/26
What is a marketing plan & how to write one [+ examples]

Hannah Harris
Updated 2/2/26
What a decade in SEO taught me about keyword research that works

Zoe Ashbridge
Updated 12/3/25
How I use content mapping to deliver the right message at the right time

Stephanie Trovato
Updated 7/23/25
From third-party cookies to zero-party data: The new rules of email engagement

Maria Fintanidou
Updated 7/2/25
Creating a B2B buyer journey map in 8 steps

Tristen Taylor
Updated 5/30/25
KPI dashboards & how to use them in your marketing

Hannah Harris
Updated 6/4/26
My Favorite B2B Email Marketing Examples and What Teams Can Learn

Mandy Bray
Updated 4/22/25
What is competitive analysis? How to outrank your competition (step by step)

Christine White
Updated 1/9/26
Lead Scoring Explained: How to Identify and Prioritize High-Quality Prospects

Lindsay Kolowich Cox
Updated 6/12/25
22 of My Favorite Sample Business Plans & Examples For Your Inspiration

Clifford Chi
Updated 12/3/25
How to do market research and better understand your target customers [+ AI prompts & template]

Jenny Romanchuk
Updated 10/16/25
Data visualization: Tips and examples to inspire you

Rachael Nicholson
Updated 11/12/25
Why Your Business Needs Customer Journey Analytics

Olivia Deng
Updated 3/19/25
B2B Marketing Analytics That Every Team Needs to Track — My Take as a Marketer

Zoe Ashbridge
Updated 6/25/25